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Front-End Developer Digital Marketing & SEO

Code that performs. Content that converts.

I'm Lakshmi — a Front-End Developer with 3+ years building SEO-optimised, high-performance web apps. Now bridging technical expertise with Digital Marketing & SEO strategy.

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3
Years Front-End Dev
5
Companies & Clients
90%
Faster Review · ADNOC AI
3+
Industries Served
Selected Work

Featured projects

All projects →
Real Estate · SEO · Next.js
LCP: Poor → GoodFully indexed by Google

The Canadian Home

Next.js property marketplace with SEO architecture, Core Web Vitals optimisation, CRM integration, and advanced search filters for property buyers.

Next.jsReactCRMOn-Page SEOCore Web Vitals
Enterprise · AnalyticsLive KPIs

QHSE Compliance Dashboard

Real-time KPI monitoring for ADNOC with live SharePoint integration.

React.jsSharePoint
Rejlers / ADNOC — InternalCase study →
Enterprise · AI90% faster

ADRS — AI Document Reviewer

UI for AI-assisted P&ID engineering review at ADNOC.

React.jsClaude API
Available on RequestCase study →
What I bring

Technical + Marketing skills

Full skill set →
Frontend Development
React.jsNext.jsTypeScriptHTML5 & CSS3Tailwind CSSCore Web Vitals
Digital Marketing & SEO
On-Page SEOTechnical SEOGoogle AnalyticsCRM SystemsConversion Tracking
Learning Journal

Latest from the blog

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SEO6 min read

How Core Web Vitals Affect Search Rankings

LCP, CLS, INP — what they mean and how I improved them on a real estate platform.

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Analytics7 min read

GA4 Conversion Tracking in Next.js

Setting up Google Analytics 4 events — from pageviews to custom goals — in a React app.

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Technical SEO8 min read

SEO Architecture for a Real Estate Platform

URLs, sitemaps, schema markup — how I structured a property site for UAE search traffic.

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Common Questions

FAQ

All questions →
Are you available for freelance projects?

Yes. Alongside my full-time role as Digital Analyst at Rejlers, I take on freelance and contract work.

What technologies do you specialize in?

React.js, Next.js, and TypeScript for front-end development, alongside a growing technical SEO skillset.

Do you have experience working with UAE-based companies?

Yes. I'm currently a Digital Analyst at Rejlers/ADNOC in Abu Dhabi, and previously built platforms for UAE clients at Kapreign.

Open to opportunities · UAE

Let’s build something that ranks and converts.

Looking for Digital Analyst, Digital Marketing, or Front-End Developer roles where technical and marketing skills both matter.

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